Achieving Top Search Engine Positions
Student Reviews
- Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much.
- Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so.
- Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some.
- Great course! Everything I expected and more.
- I really learned a lot from this course. I am in the process of developing another web site which will need to have a very high search position and this class will help me achieve this goal. I didn't realize there was so much to achieving high position ratings. Thank you for all your knowledge and expertise.
- I would never have guessed what it takes to achieve top search engine positions. The course was a lot of work, but very helpful to me as I launch a web based business. Thanks!
- Thanks, this was very valuable information, not generally available.
The instructor was very knowledgeable and had a great way of expressing the information. He made everything very understandable and did a very good job of using examples to illustrate the lesson information. He was VERY in-depth and thorough on every single topic that was covered. I plan on keeping all of the lessons as a reference guide for the future. - Very good course and teacher. I never realized the amount of work necessary to obtain top search engine results. Assignments were tough but necessary.
Class Details
Learn how to achieve top search engine positioning in this highly-interactive, six-week course. Discover how search engines work and how important events have shaped the entire Search Engine Optimization (SEO) industry. Learn which search engines are used the most frequently, and which ones you must absolutely get your site listed in. Master important HTML tags and understand how to use them effectively and ethically. Explore exciting and free online tools that can help you choose the most popular keywords related to the topic of your Web site. Domain, folder, and file naming conventions are discussed along with content layout and its effect on search engine positions. The entire SEO cycle is covered in detail, from primary keyword selection through the post-submission analysis. By the end of this course, you will have the knowledge and the know-how to achieve top search engine positions!
Session Start Dates:
February 15 | March 21 | April 18
In the lesson, you'll learn about the fascinating history of search engines. You'll discover the differences between search engines and directories, and you'll find out which ones you must get your Web site listed in.
Today, you'll get a behind-the-scenes look at how search engines actually work. This fundamental knowledge is essential for you to obtain the highest search engine rankings possible!
Developing a keyword list is one of the most important things you can do to get your Web site listed with search engines. This lesson includes step-by-step instructions for creating astounding, comprehensive keyword lists that are second to none.
In today's lesson, you'll learn how to perform a pre-submission analysis of your Web site. You'll learn the determining factors in keyword effectiveness. You'll also learn about an online tool that you can use to determine the Keyword Effectiveness Index of any keyword!
In this lesson, we'll focus on highly important HTML tags that greatly affect search engine optimization. You'll learn which tags to use, where to use them, and which parameters to include.
Today, you'll learn how the layout of your Web site content can greatly impact your search engine rankings. You'll master the ability of developing the portions of a Web page that are heavily scrutinized by search engines. You'll also learn about the importance of using content related keywords.
In this lesson, you'll find out how domain names and file naming conventions can positively affect your search engine rankings. You'll learn which naming conventions work, and which characters to use when separating words within a filename or a domain name. You'll also discover how to develop gateway pages, which function as alternate entrances to your Web site.
Today, you'll learn about spamming techniques to stay away from. Many novices accidentally use some of these techniques, and their use is often detrimental to search engine rankings. You'll also find out how much keyword usage is acceptable, and how much can be considered over-usage.
This lesson is all about the ins and outs of submitting your Web sites to search engines. You'll find out about a free service that enables you to submit your Web site to 12 major search engines all at one time.
After you submit your Web site to a search engine, you'll need to monitor your success. Today, you'll discover how to do this in a post-submission analysis. You'll learn how to determine your rankings and how to view server log files to obtain information about your visitors. You'll also find out about referral logs, which can show you where your visitors are coming from.
Today, we'll explore powerful online promotion techniques that can dramatically improve your search engine rankings. You'll discover how newsgroups and e-mail signatures can play a powerful role in marketing your site. You'll also learn how noncompeting site links can add validity to your site and improve your rankings.
In our final lesson, we'll discuss how you can improve your search engine rankings through offline promotion. We'll examine affiliate programs that can be highly beneficial. Finally, you'll learn how to monitor the effectiveness of your marketing efforts.
This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Robert Viers.
Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).
